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Project Iris - Cause Fashion
Flower Filigree
Garden Mums
As beautiful and stylish as they come, the Project Iris ‘Peace Sign’ burnout and cotton scoop necks are perfect for the changing seasons. Look stylish while the weather’s nice, feel comfy when you’re stuck inside - rock the yoga studio year round. And don’t forget – You’re also helping those in need. Project Iris makes a donation to the World Food Program for every shirt sold. Project Iris - Cause Fashion
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Socially conscious ‘casual chic’ women’s clothing line integrated into exciting wholesale
collection appealing to gift, spa, winery, yoga fashion, paper, hotel/resort, home, and beauty
stores; Project Iris to also be represented by Ann Macy at The Fashion Market Northern
California Show to be held in San Mateo August 28-30
CINCINNATI, OH, July 26, 2011 – Trendsetting women’s apparel company Project Iris (www.ProjectIrisClothing.com) today announced that it has partnered with Ann Macy & Associates (www.AnnMacy.com), a manufacturers sales and marketing agencyoffering unique and innovative wholesale collections to retailers throughout Northern California and Northern Nevada. Commencing August 2011, Ann Macy will offer Project Iris’ line of cause-conscious women’s apparel at wholesale pricing to gift, spa, winery, apparel, paper, hotel/resort, home, and beauty store retailers and resellers in the regions they serve. Also in August, Ann Macy will represent Project Iris at The Fashion Market Northern California Show to be held at the San Mateo Fairgrounds August 28-30.
"We are extremely excited to partner with Ann Macy and Associates, the premiere representative group in Northern California and Northern Nevada that’s served this marketplace for 30 years,” said Steve Loring, marketing director for Project Iris. “Ann Macy’s reputation in the industry for representing socially responsible brands aligns well with our corporate mission and philosophy, and her customers are a perfect fit for our line."
"I am thrilled to offer Project Iris to my customers,” notes Ann Macy. “I knew from the moment I saw the line that it would fit in nicely with our collection and be welcome in the stores with its stunning one-of-a-kind graphics, vibrant colors, extraordinary quality, supportive display programs and, of course, the brand’s heartfelt commitment to fight world hunger. Our customers will undoubtedly appreciate, as I do, that Project Iris is made 100% in the U.S.A."
Project Iris’ inimitable American-made apparel includes v-neck and scoop neck short and long sleeve shirts produced in buttery soft burnout fabric and luxurious ringspun cotton. Each garment is adorned with original artwork designs unlike anything else on the marketplace, offering women a fresh feminine fashion statement that exudes casual sophistication. Available prints, offered on an array of Spring and Summer shirt colors, include “Willows,” “Lotus Watercolor,” “Queen Anne’s Lace,” “Dandelions,” “Lunaria,” “Mums Bouquet,” “India Blue Feather,” “Hummingbird,” “Painted Garden,” and “Spring Blossoms” among other natureinspired images.
Combining style with substance and women’s advocacy, Project Iris works in partnership with World Food Program USA (www.wfp.org), the largest humanitarian agency fighting hunger worldwide. Through this affiliation, a portion of each Project Iris sale provides nourishing meals for new mothers and their children in the most poverty-stricken parts of the globe.
“There is a lot more to Project Iris than the striking clothes we produce,” Hoynes notes. “This brand was developed with a purpose – to give women that like fashion an opportunity, through their own social consumerism, to easily contribute to causes that help other women. We’re spreading a message of giving and hope that is reflected through Project Iris fashions designed and manufactured with great care. With this line, we intend to raise awareness, and funds, to positively impact world hunger, malnutrition and the health of women and children in developing countries. Our initial contribution to World Food Program USA provided meals to more than 12,500 mothers and children in need.”
Caitlin Masters of World Food Program USA underscores the importance of such commercedriven contributions, noting, “No issue is more urgent, or more foundational to other development goals, than getting maternal and child nutrition. The support from private business, such as Project Iris, to provide financial backing for this specific cause is vital to providing the necessary aid.”
About Project Iris
Project Iris is a charitable yoga fashion line with distribution across all major channels in the United States and abroad. Made responsibly in the USA, Project Iris combines stunning one-of-a-kind graphics and premium fabrics with popular women’s fashion styles, including burnout, v-neck and scoop neck shirts in long and short sleeve styles. As a cause-conscious company, Project Iris donates a portion of each sale to the World Food Program USA (www.wfp.org), which provides nourishing meals for new mothers and their children in poverty-stricken regions world-wide. Learn more about Project Iris clothing and its effort to help stem world hunger online at www.ProjectIrisClothing.com, on Facebook at http://www.facebook.com/projectirisclothing and via Twitter at http://twitter.com/Project_Iris.
Note to Editors: For Project Iris images, samples, catalog and/or Look Book please contact Merilee Kern, Kern Communications, 858-577-0206, merilee@kerncommunications.com.
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